A combined interest in fostering communities and green activism led Malcolm and friends to establish an ecovillage in Northland. However, all the time he kept thinking how sensible it would be to establish a business that would be so successful it would be able to fund a charitable foundation. From there, in 1993 Malcolm and wife Melanie founded ecostore, a mail-order business to sell eco-friendly products for cleaning, body care, pet care, and organic gardening. Today it is New Zealand’s leading manufacturer and retailer of environment friendly, chemical-free household cleaners and body care products.
His business model, where a commercial business supports a not-for-profit business, worked and in 2017 Malcolm and Melanie work solely for the Fairground Foundation.
Malcolm has been active in the sustainable scene for over 33 years. He co-founded New Zealand’s first permaculture eco-village in 1986, and was a foundation member of the New Zealand Sustainable Business Network. He has been awarded the Green Ribbon Award from the Ministry for the Environment, plus two environmental awards from the Auckland Regional Council while invited to be part of the World Class New Zealand International Network. Malcolm was the joint winner of the Sustainability Champion Award at the NZI National Sustainable Business Network Awards in 2014.
For two years Malcolm appeared on TVNZ as ‘Ecoman’, giving advice on how to ‘green up’ your life. As well as an astute businessman, champion of strong communities, Malcolm is still a keen organic gardener.
In 2013 he released his book called ‘ecoman’ which encompasses his personal, philanthropic and entrepreneurial life, the 20 years of ecostore’s remarkable development and his courage to take on the multinationals and create safer plant based products for our health that really work.
On 31 December 2015 Malcolm was awarded a Member of the New Zealand Order of Merit as part of the New Year’s Honours for services to business, conservation and philanthropy.
He lives between Auckland and their permaculture eco-village in Northland. www.fairground.org
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