Talent

Malcolm Rands – MNZM

After travelling and working as a radiographer in Australia, the USA and the UK, Malcolm returned to New Zealand and a not-for-profit career in the community arts. What struck him was how much time he spent securing funding rather than working his community work.

A combined interest in fostering communities and green activism led Malcolm and friends to establish an ecovillage in Northland. However, all the time he kept thinking how sensible it would be to establish a business that would be so successful it would be able to fund a charitable foundation. From there, in 1993 Malcolm and wife Melanie founded ecostore, a mail-order business to sell eco-friendly products for cleaning, body care, pet care, and organic gardening. Today it is New Zealand’s leading manufacturer and retailer of environment friendly, chemical-free household cleaners and body care products.

His business model, where a commercial business supports a not-for-profit business, worked and in 2017 Malcolm and Melanie work solely for the Fairground Foundation.

Malcolm has been active in the sustainable scene for over 33 years. He co-founded New Zealand’s first permaculture eco-village in 1986, and was a foundation member of the New Zealand Sustainable Business Network. He has been awarded the Green Ribbon Award from the Ministry for the Environment, plus two environmental awards from the Auckland Regional Council while invited to be part of the World Class New Zealand International Network. Malcolm was the joint winner of the Sustainability Champion Award at the NZI National Sustainable Business Network Awards in 2014.

For two years Malcolm appeared on TVNZ as ‘Ecoman’, giving advice on how to ‘green up’ your life. As well as an astute businessman, champion of strong communities, Malcolm is still a keen organic gardener.

In 2013 he released his book called ‘ecoman’ which encompasses his personal, philanthropic and entrepreneurial life, the 20 years of ecostore’s remarkable development and his courage to take on the multinationals and create safer plant based products for our health that really work.

On 31 December 2015 Malcolm was awarded a Member of the New Zealand Order of Merit as part of the New Year’s Honours for services to business, conservation and philanthropy.

He lives between Auckland and their permaculture eco-village in Northland. www.fairground.org

Available for:

  • Guest speaker
  • Panel discussions


Candice Sears, Communications Manager, New Zealand Winegrowers
Malcolm Rands addressed members of New Zealand Winegrowers at our Annual Romeo Bragato Conference in August 2017. We asked him to give us an overview of how he successfully made ecostore an internationally recognised household name, and to cover the importance of sustainability in regards to consumer perceptions.

Malcolm blew the conference away with his highly insightful and humorous presentation. He’s a very animated speaker, and built an amazing rapport with the audience with his charming, laidback delivery.

Prior to our conference, Malcolm put a great deal of effort into a developing a presentation that suited the needs of our members perfectly, and post-conference feedback rated him as one of the clear audience favourites.

New Zealand Winegrowers will certainly be looking for opportunities where we can engage Malcolm again in the future.

Candice Sears, Communications Manager, New Zealand Winegrowers


Joanne Powell, Keep New Zealand Beautiful, Project Manager
Malcolm – Just wanted to say a big ‘Thank you’ for being our MC on Saturday evening for our Awards dinner. It was an absolute privilege to have you there and your MC debut was certainly a hit. I can safely say there are definitely stand-up comedy opportunities out there for you. Thanks for being such an inspiration and a great role model to New Zealand businesses, including thinking outside the box with connecting people, living sustainably and your genuine passion for community.Joanne Powell, Keep New Zealand Beautiful, Project Manager